Sarah: Hey, guys. In this video, I’m gonna be giving you three fast hacks on how you can make more money with your AliExpress dropshipping stores. Many of you are gonna find some of these hacks weird and surprising, especially hack number two but when I explain it to you, trust me, it will make sense.
So let’s not delay with a super long, boring intro. Let’s just jump straight into it. Hack number one, use demo videos for huge profits. So, of course, there are many ways that you can drive traffic to your AliExpress dropshipping stores but one of the most effective methods is to advertise your products with Facebook ads.
Now usually, when I teach new dropshippers how to set up their Facebook ad campaigns, I’ll focus on getting them to set up simple image ads. Why? Well, it’s because it’s the pathway of least resistance. It’s a lot easier to just slap an image on an ad than to create a video.
But here’s the thing, like most things in life, if you’re willing to put in a little bit of effort, then it pays off big time. So right now, including a video with your ad instead of an image is incredibly effective and that’s because the Facebook algorithm is heavily favoring videos.
Why? Well, because they are desperately trying to compete with YouTube. They want a slice of that video market for themselves. So if you use a video instead of an image, then Facebook’s gonna reward you with cheap ads which, of course, increases your profit margins which increases the amount of money that you make. But a lot of people don’t want to create videos because they don’t know how to make them and they only assume that videos that look professional will do well on Facebook.
Well, believe it or not, that isn’t true. You can literally make a video by just taking the product images from your supplier, turning them into a video slideshow, and slapping some text over it. And if that sounds hard, it’s really not. You can even do it from your phone using a free app called Legend.
So you see, you don’t even need a camera. But, of course, if you have a camera, and yes, if you have a smartphone, that means that you have a camera, then you can take your ads to the next level by creating video demo ads. What’s a video demo ad? Well, it’s when you take AliExpress products like this cool little self-stir mug here and you film either yourself or someone else using it.
Again, you might think that you need to make these really professional but trust me, you don’t. Now, of course, I already know personally that if you advertise this product on Facebook right, that it does incredibly well but it’s also really well-suited for video demo ads. Now honestly, almost all of the video ads for this mug are basically the same. This one here has the most views. It has over 9 million views and a ton of engagement. If you watch through the video, it is literally just a close-up of someone using this mug to make iced coffee.
They start out with the mug with some iced coffee in it and then they pour into the coffee some creamer and flavor, which they got from McDonald’s and then they press the button on the mug and make it spin. And that’s it, that’s all they do. They even bump the camera.
There is no text over this. There is no music. There is no fancy background. It’s just a simple demo video made with a cell phone and it goes for just over 30 seconds. And that little video ad has made a ton of money for its creator so to show you just how easy it is to recreate an ad like that, I’m going to do that for you right now, except I’m not going to bump the camera while I do because I don’t think that’s going to improve conversions.
Okay, cool. So we’ve got our little setup here. We have the cell phone on a cheap little tripod on top of a board game. We have the self-stir mug here, which already has some coffee in it and some ice. We have the coffee flavoring to pour into the cup as we’re doing the video along with some milk. So let me show you just how easy it is to make this video. [00:03:50] [silence] [00:04:25] And that’s it.
Let’s take a look at it. See? This video looks very, very similar to the one that got 9 million views. Creating demo ads is so simple and they are super, super effective. They are a great way to take your Facebook ads to the next level and they don’t require any fancy equipment or any fancy editing.
You just need your cell phone camera. The camera did go out of focus for a second in the middle but it happened at the same time as the camera bump in the original so I don’t think it should matter. Hack two, change ad budgets just after midnight. So you’ve gone ahead and you’ve made your awesome video demo ad for your product and you’ve put it up on Facebook with an ad budget of five dollars a day.
Well, now it’s doing really well so you think, “Oh, I want to scale this ad up. I want to increase the ad budget a bit.” Okay. When you do this, the time in which you change your ad budget is crucial. This is actually a hack that I learnt from my friend Fred who has been a guest on this channel multiple times.
At first, I didn’t believe him but with some testing, I realize that actually, it’s true. You want to wait until just after midnight to change your ad budgets because if you don’t, you mess up the Facebook algorithm. You see, Facebook has a very smart algorithm that tries to put your ad in front of the right people at the right time when they have the highest chance of clicking it and buying it.
That’s why newbies can have great success with Facebook ads because it figures out for them who their customers are. But again, it doesn’t just figure out who your customers are. It also figures out when they are most likely to click on the ad and when they’re most likely to buy it, which is why changing it at the wrong time can mess it up. What Facebook much prefers is if you change your ad budget just after midnight so that it has a 24-hour period to spend your money across. Well, let’s say you increased your ad budget by five dollars.
If you give it a 24-hour period, it can test that money across that time period and then it can figure out which time performed the best and then it can optimize your campaign around that information. Now, let’s lay it’s 6 p.m. Instead of waiting until midnight, you’re just like, “Nope, I’m just gonna go change the ad budget right now.” Facebook is like, “Oh no, we’ve only got six hours to spend this extra money to meet the daily ad budget.”
Well, as a result, Facebook spends that money inefficiently, which means it collects inefficient data which affects the overall optimization of your Facebook campaign. Now, I know that waiting until midnight to change your ad budget can be a bit of pain so here is a bonus hack for you. Set your ad account time zone to one that’s more convenient. So let’s say that you live in Los Angeles and you’re on Pacific Time.
Well, you could instead set your ad account time zone to be on Eastern time which is three hours ahead so instead of having to come in just after midnight to change it, you’d be able to change it just after 9 p.m. your time which is a much more convenient time. But of course, for Facebook, since it’s running your ads on the Eastern Time zone, it’s the equivalent to changing it at midnight. So there you go. If you’re an early sleeper, which I’m admittedly not, you can set your time zone to be a more convenient time.
Hack three, make more money from digital products. Here’s the reality, physical products like this mug here have much lower profit margins than digital products like eBooks and it doesn’t take a genius to figure out why. To make these mugs, the manufacturer needs materials, they need equipment, and they need to ship the products from China to your customers.
Now, let’s compare that to digital products like eBooks, downloadable reports, videos, and things like that. Now, what overheads do creators of these products have? Well, there are some. There’s hosting, there’s customer support, there’s things like that but those costs are nothing compared to the costs of manufacturing physical products. So the creators of digital products often have super generous affiliate programs and if you refer customers to them, they will give you really generous affiliate commissions.
And when I say generous, I mean they can give you a 50% to 75% commission. Compare that to amazon.com’s affiliate program for physical products where the commission rate is more like 4% to 8%. So how do you make money from these digital products? Well, of course, you start out by dropshipping physical products. So let’s take this necklace here. It’s a zodiac necklace with the Libra sign on it. This little necklace is really easy to sell and has tons of dropshipping potential. So you take that necklace, you put it on your Shopify store, you advertise it, and it starts selling like crazy. So now you’ve got a bunch of customers’ email addresses and you know that they’re interested in numerology because they just bought an item from you that was related to that niche.
So what do you do next? Well, I’ll tell you what most dropshippers do. They scramble to look for more physical products to dropship to the customers that are about numerology and they don’t even consider digital products and that would be a huge, huge mistake because, in this niche, there are some fantastic affiliate products that you can sell to them. For example, one amazing product in this niche is a custom numerology reading from numerologist.com.
On average, affiliates that promote this make $26 per sale and the sales funnel for this is genius and has super high conversions. What they do is before they try to sell the custom numerology reading, they first get potential customers to enter in their name and their date of birth to get a free reading. Then the individual is shown a free video customized based upon what they entered. Based upon your date of birth, you are given a number.
I put in a random date of birth there and I was given the number 11. Well, the video then goes on to explain all the awesome qualities that I have as an 11. Man: Your life path is calculated by simply adding up the digits of your date of birth.
Your life path number is an 11 and this tells me a lot about you. In numerology, 11 is a Master Number. You have unmatched intelligence, intuition, and energy that flows through you effortlessly. You inspire people without even trying and new ideas, answers, and opportunities present themselves quickly, and often by surprise. All of this amounts to a great capacity for invention and creation.
Sarah: Whoa, I’m super intelligent, really intuitive, I inspire people without even trying, and I’m really inventive and creative. Wow, now that I’m hooked and loved my free reading, numerologist now goes ahead and offers me a much deeper reading that, of course, requires me to pay. It’s a very smart funnel and every time you send someone through it, you get a commission rate of 65% on the sales.
So let’s say you’ve sold a customer their zodiac necklace and gotten their email address and had them sign up to your store newsletter. So what do you do? As part of your store newsletter, you send out an email saying, “Hey, I found this great free site that does destiny reading based upon your date of birth.
Mine was scarily accurate. Here, click on this link and get your own free destiny reading.” But, of course, that link is an affiliate link so you get 65% commissions anytime someone goes on to purchase a customized reading. And you know what, unlike dropshipping, you don’t have to deal with ordering the item for the customer and dealing with customer support. Instead, you just get free, easy commissions. So don’t just get trapped in the mindset that you can only sell your customers physical products. You can sell them digital products, too.
Now, of course, numerology can be a little bit of a controversial topic. I highlighted it because of the fact that it’s got a high-converting offer in the niche.
I’m not weighing in upon my opinions on it. But as always, if you’ve got your own opinions on the subjects, feel free to comment below and let me know what you think. So there you go, those are my three money-making hacks that you can use to increase your profits and sales in your AliExpress dropshipping stores. If you like them, then I’d appreciate it if you gave this video a thumbs up and subscribed to us here at Wholesale Ted for more great videos like this. And of course, if you’ve got any questions, be sure to leave them in the comments section below.
Here at Wholesale Ted, we do get a lot of questions but we try to answer as many as we can. And if you would like to start your own dropshipping business but you don’t know how, then you should be sure to download our free eBook, “How to Make $10,000 a Month Online with Dropshipping.” You’ll find a link on how to download this incredible, life-changing eBook in the video description below.