Child Actress Shirley Temple, 1934 Girl Fashions, "Now and Forever" Film, Carole Lombard, Gary Cooper (2 pgs)

Two-page young girl’s fashion ad layout, with child star actress Shirley Temple (April 23, 1928 – February 10, 2014). Also pictured in this layout are “Now and Forever” film stars Carole Lombard (October 6, 1908 – January 16, 1942) and Gary Cooper (May 7, 1901 – May 13, 1961). Included in the fashion ad layout are several McCall’s sewing patterns for girl dresses and coats. The fashion ad also served as an advertising plug for the newly released Paramount drama, “Now and Forever.”


Layout caption:

Shirley Temple in “Now And Forever” – Wears Charming Little Frocks and a Smart Winter Coat”


Review of the film and how it catapulted six-year-old Temple’s popularity and fame, via Wikipedia:

“Now and Forever” is a 1934 American drama film directed by Henry Hathaway. The screenplay by Vincent Lawrence and Sylvia Thalberg was based on a story by Jack Kirkland and Melville Baker. The film stars Gary Cooper, Carole Lombard, and Shirley Temple in a story about a criminal going straight for his child’s sake.




The film was popular at the box office. The New York Times thought the film “a sentimental melodrama” and “a pleasant enough entertainment.” Temple was highly praised for her performance.


Temple sang “The World Owes Me a Living”, a version of which also featured in a Silly Symphonies animation of “The Ant and the Grasshopper” in the same year. Louella Parsons was amazed “at the ease with which [Temple] reels off her lines, saying big words and expressions. There is nothing parrot-like about Shirley. She knows what she is talking about.” Temple-fever spread with the release of the film. Her fan mail (which numbered 400–500 letters a day) was delivered in huge mail sacks to the studio and a secretary was hired to manage it.


Published in McCall’s magazine, December 1934, Vol. 62 No. 3


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